Kelli Workman
http://kellssales.com/auctionaction.html

I have to agree with Jim Mulligan. Support on your own homepage when selling e-books is vital. The more you tell the customer abuot yourself, the more he will be able to identify with the product you want to sell. Something as easy as a Photograph is enough to take “Incognito” effect out of selling e-Books on your page. The customer know WHAT hes buying, WHO hes buying it from and WHEN to expect support. ………after sales support is the key issue. A my own site tinnitus-online.com i tried to put all these aspects into place and see what happens. So far the reaction is great because the promise of personal support has bee given and its now up tp m e to follow though.

Thanx for listening

M.G Tarant
http://www.tinnitus-online.com

“My best Friend Tinnitus” by M.G Tarant

Whenever I buy an ebook I treat it the same as a print book. I do not expect anything further from the author. I don’t believe anyone else should either.

Unless it is particularly poorly written most ebooks are self explanitory. I think perhaps some people just don’t read the thing right to the end. If they did that they would most likely find the answers they are looking for.

I MEANT “IT CANT BE CHANGED OF COURSE “

as an Author I can only do my best when it comes to ansering e-mails or providing support. One of the best ways to provide support is through means of a forum or blog ( as Jims here ). If you can give readers a chance to interract with the Author or even better, interract with each other then then you are building afoundation for future sales based on trust.

Take Jims CBMALL. He offers 100 % personal support WHENEVER HE CAN, even with 1000 s of customers because he knows that in this day and age its what customers value the most………personal support.

One thing I am very much against is offering a 100 % refund if the book isnt up to the readers standards. If I buy an book in the store and read it and dont like it. Bad luck !. The same must apply to ebooks.
You cant compare ebooks and paper back books to other products.
If I buy a product and take it home only to finds its broken….I ll take it back and expect a refund OR a new product again. If I buy a shirt and take it home only to find it doesnt fit….I can change it for another one.

ONCE an ebook has been downloaded……thats it! It can be changed.

If I offer a reader a 90 day ( or even unlimited ) 100 % refund then I might as well be giving it away.

Thats it!.

1)
Price. A bookstore book (even a how to business book) typically costs in the $25 range while most ebooks are priced much higher. It is not uncommon to be charged $79, $99 or more for an ebook. Because of this higher price I believe the expectations for author interaction are higher.

2)
Author accessibility. With a bookstore book there are layers of contact a customer might have to go through to get to the author. The publisher’s contact information is what is usually available. With a book purchased online it is a one click option to be in touch with the author.

Do I think this means unlimited consulting is automatically included in each ebook? No.

Will some people still expect it? Yes.

It all depends on what you are writing about. As I mentioned before, I have just finnished writing my own e-book. My e-book is not ceentered on making or promoting your online commercial interests. Im not going to “stuff” cash in your pockets. Its not a get rich scheme and there are no background pictures or red sports cars of people holding up “fistfulls of cash” etc etc.

A book based upon personal experience doesnt have the means of stuffing cash into your pockets. I also dont plan on including “tons” of “free software” to get better rankings or more e-books on learning the secrets to SEO.

When my book is finally out, you get will get no extras. I have worked out a theory and I hope that is it read by thousends of peopl that may suffer from Tinnitus. My readers arent looking for ways to “beef” up there AD-SENSE possibilities and they probably arent even connected with online marketing. Once my book is up and running, I intend on providing live support. 24/7.

So you see, not all e-books are arbout making money or trying to con you ijnto “get rich” schemes. It may be hard to beleive, but some books are written from the heart

Mark Goeder-Tarant

In printed book, if a book is published, it has to pass the editorial inspection and the contents of the book is at least meet a certain level of
quality. But how about publishing an ebook ? Every people can publish ebook, if they cannot write their own, they either grab from Publish Domain or a reharsh of other ebooks and put it on an ebook.

How many ebooks in your opinion, is of original and good quality content ? How many ebooks do you think that it’s really worth the money from $47-$97 for a few ten of pages (40 - 100+) ?? For a $50+ , you can buy an hundreds pages of nicely printed hardcover encyclopedia on many topics, what do you get for an ebook for $47 ? A few ten of pages of ebook that just give you some tips that promised you to make money if you apply these tips !! Can you imagine that ?

I once purchased an ebook that show you how to build a profitable website fast and quick for $77. Do you know what’s inside the ebook ?

A general introduction to how to “pick a domain”, where to register a domain, how to upload files to web server, what is Adsense, RSS, Blog etc…They don’t even show you how to do it, no details on how to implement , and it’s just a compilation of some dictionary kind of ebook ! Even in Wikipedia, you can find more uselful explaination than in that ebook .

If an ebook author prefer not to answering email, then why don’t they go to publish printed book and sell it in Barnes & Noble ? I don’t know how many of the ebook authors can pass the editor criteria, but i think the number is few. If the author don’t want to expect to receive email and respond to it, than just stated it clearly in the sales page: You never know what’s inside my ebook, a useful original content or a reharsh from “reports”, ebooks or soon unless you pay me, NO SUPPORT AND NO REFUND ! That’s it !

Be Original, Be Creative, Be a Good Writer ! Even though you are an ebook author, you still need to provide good quality and informative contents to reader. Don’t publish ebook just for making money. There are already many of these type of ebooks here… please….

It’s not all the customer problem, the ebook authors have the responsibilty for it.

In case of E-books however, any person can come up with an ebook by gathering information from public domains and putting it together in form of a book and make a catchy title and cover page. Many affiliates who sell these e-books do not read the book themselves and just get on a bandwagon. So a customer who spends money to buy such e-books should have a right to ask questions for the authenticity of the information or to get their money back if they are not satisfied. But yes, the same feature can be misused by people who want to get a free ride !

Moreover, if the author can listen to his readers he can come up with improvements in his book. Most good books are throughly reviewd by many knowledgeable persons before they are published.

http://www.google-success.com