Comments on: What does an eBook author owe his customer?

By: Adsense Insider Ebook! | 7Wins.eu

Adsense Insider Ebook! | 7Wins.eu — Fri, 31 Jul 2009 15:54:29 +0000

[...] examples for custom widgets: FeedBurner, AdSense and more.7 Insider Secrets Of Creating A Cash Gushing Virtual ATM Machine Ebooks | Internet BusinessWork At Home with Heri Rosyadi » Blog Archive » Secret Google Tactics Reviewthe relevant between keyword and contents to your adsense revenue | EarningStep dot ComWhat does an eBook author owe his customer? | High Tech Marketing Blog [...]

By: EigenGraphs » Profiting While Providing Support For Your Ebook Product

EigenGraphs » Profiting While Providing Support For Your Ebook Product — Tue, 09 Dec 2008 06:50:59 +0000

[...] I recently read an article on this blog – “Internet Marketing Ideas & Resources”. The article was asking the question “Should a person who purchases an ebook expect the author to provide support and answer questions beyond fixing problems with the ebook?” It pointed out that when people buy books in the bookstore, they don’t later write the author asking for advice. You can read this article on this blog at http://hightechmarketing.com/blog/2006/01/29/what-does-an-ebook-author-owe-his-customer/ [...]

By: kelliw

kelliw — Mon, 06 Mar 2006 18:29:11 +0000

This is an interesting discussion. I am writing an ebook, and I hadn’t really thought this issue over. But now that I am thinking on it, I think it could be turned into a win-win situation for both the buyer and the seller. I think you should build a blog around your product keywords. When you get a question about your ebook, direct the person to your blog for the answer. Then write an article answering that question so others can read it. This in itself will help promote your ebook. You can also later use the information from answering these questions to compose a second book later. Your time answering the questions is profitable, and the customer gets their desired response.

Kelli Workman
http://kellssales.com/auctionaction.html

By: fusionx

fusionx — Wed, 01 Mar 2006 15:07:26 +0000

Hi Everyone..getting back to the subject of personal support when selling e books, I have to remark that the bas of your sales will be personal support only! I had my site up and running for 2 weeks before I was able to put my product up for sale. In the meantime though, people were using the forma mail to ask me questions about tinnitus or wanted to know when my e-book which I named “My Best Friend Tinnitus”. Juts the title of th book raised quite a number of eyebrows and plus the fact that I was promising live support the best I can. Without personal support on a homepage seeling products, I fail to see how anyone is going to start making sales count.

I have to agree with Jim Mulligan. Support on your own homepage when selling e-books is vital. The more you tell the customer abuot yourself, the more he will be able to identify with the product you want to sell. Something as easy as a Photograph is enough to take “Incognito” effect out of selling e-Books on your page. The customer know WHAT hes buying, WHO hes buying it from and WHEN to expect support. ………after sales support is the key issue. A my own site tinnitus-online.com i tried to put all these aspects into place and see what happens. So far the reaction is great because the promise of personal support has bee given and its now up tp m e to follow though.

Thanx for listening

M.G Tarant
http://www.tinnitus-online.com

“My best Friend Tinnitus” by M.G Tarant

By: Danni Phillips

Danni Phillips — Fri, 24 Feb 2006 14:02:10 +0000

Whenever I buy an ebook I treat it the same as a print book. I do not expect anything further from the author. I don’t believe anyone else should either.

Unless it is particularly poorly written most ebooks are self explanitory. I think perhaps some people just don’t read the thing right to the end. If they did that they would most likely find the answers they are looking for.

By: fusionx

fusionx — Thu, 23 Feb 2006 20:58:40 +0000

“ONCE an ebook has been downloaded……thats it! It can be changed”

I MEANT “IT CANT BE CHANGED OF COURSE “

By: fusionx

fusionx — Thu, 23 Feb 2006 20:57:23 +0000

I think it depends on your definition of “unlimited consulting”.

as an Author I can only do my best when it comes to ansering e-mails or providing support. One of the best ways to provide support is through means of a forum or blog ( as Jims here ). If you can give readers a chance to interract with the Author or even better, interract with each other then then you are building afoundation for future sales based on trust.

Take Jims CBMALL. He offers 100 % personal support WHENEVER HE CAN, even with 1000 s of customers because he knows that in this day and age its what customers value the most………personal support.

One thing I am very much against is offering a 100 % refund if the book isnt up to the readers standards. If I buy an book in the store and read it and dont like it. Bad luck !. The same must apply to ebooks.
You cant compare ebooks and paper back books to other products.
If I buy a product and take it home only to finds its broken….I ll take it back and expect a refund OR a new product again. If I buy a shirt and take it home only to find it doesnt fit….I can change it for another one.

ONCE an ebook has been downloaded……thats it! It can be changed.

If I offer a reader a 90 day ( or even unlimited ) 100 % refund then I might as well be giving it away.

Thats it!.

By: KimDushinski

KimDushinski — Thu, 23 Feb 2006 13:20:05 +0000

Very interesting point to bring up. As a professional book marketer, I believe that the difference lies in two things:

1)
Price. A bookstore book (even a how to business book) typically costs in the $25 range while most ebooks are priced much higher. It is not uncommon to be charged $79, $99 or more for an ebook. Because of this higher price I believe the expectations for author interaction are higher.

2)
Author accessibility. With a bookstore book there are layers of contact a customer might have to go through to get to the author. The publisher’s contact information is what is usually available. With a book purchased online it is a one click option to be in touch with the author.

Do I think this means unlimited consulting is automatically included in each ebook? No.

Will some people still expect it? Yes.

By: stas

stas — Wed, 22 Feb 2006 21:19:26 +0000

The special comments here are not necessary. All is extremely clear. The initiative is in hands of the author. If he hold on the philosophy described by you in the previous message, certainly he will care of the buyer, and about of the future of his business too.

By: fusionx

fusionx — Wed, 22 Feb 2006 08:04:32 +0000

Hi again….

It all depends on what you are writing about. As I mentioned before, I have just finnished writing my own e-book. My e-book is not ceentered on making or promoting your online commercial interests. Im not going to “stuff” cash in your pockets. Its not a get rich scheme and there are no background pictures or red sports cars of people holding up “fistfulls of cash” etc etc.

A book based upon personal experience doesnt have the means of stuffing cash into your pockets. I also dont plan on including “tons” of “free software” to get better rankings or more e-books on learning the secrets to SEO.

When my book is finally out, you get will get no extras. I have worked out a theory and I hope that is it read by thousends of peopl that may suffer from Tinnitus. My readers arent looking for ways to “beef” up there AD-SENSE possibilities and they probably arent even connected with online marketing. Once my book is up and running, I intend on providing live support. 24/7.

So you see, not all e-books are arbout making money or trying to con you ijnto “get rich” schemes. It may be hard to beleive, but some books are written from the heart

Mark Goeder-Tarant