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Weathermen and Internet Marketers

It occurred to me that we all like to make fun of the weatherman on TV.

Have you ever wished you could be wrong that often and still have your job?

One could say that we are wrong far more often than the weatherman is.

If “getting it right” in internet marketeting means getting a visitor to buy something, you can be wrong 95% of the time and still be doing very well. Most marketers would be thrilled with a 5% conversion rate.

I don’t think the weatherman would last on TV too long with that kind of accuracy.

So rejoice! We can be wrong 95% of the time and still keep our jobs.

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This entry was posted on Friday, November 24th, 2006 at 8:44 pm and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Weathermen and Internet Marketers”

  1. micar Says:
    November 20th, 2007 at 7:06 pm

    Dont kid yourself Jeff,

    Im from Ireland and our Government have made so many cock ups in the terms that they have been in office that its unreal and now the country is going bankrupt:

    Its only the little guys like ourselves who have to work and strive very hard to make ends meet.

    So take it from me …Working in government is the way foreward …F…. up all you want and let the people pay.

    Thanks

    Tony
    http://www.webspawner.com/users/micar006

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