High Tech Marketing Blog

It occurred to me that we all like to make fun of the weatherman on TV.

Have you ever wished you could be wrong that often and still have your job?

One could say that we are wrong far more often than the weatherman is.

If “getting it right” in internet marketeting means getting a visitor to buy something, you can be wrong 95% of the time and still be doing very well. Most marketers would be thrilled with a 5% conversion rate.

I don’t think the weatherman would last on TV too long with that kind of accuracy.

So rejoice! We can be wrong 95% of the time and still keep our jobs.