Better Business Bureau Boosts Sales
I joined the Better Business Bureau OnLine a couple of years ago. You have to also be a member of your local chapter. Cost me under $500. Then I split test some sales pages where the only difference was having the BBB logo on the page or not. And sales increased significantly on the pages with the logo. Enough to pay for my membership in a couple of weeks.
You need to be registered in business with your state for at least a year. Depending on your business, they may even check references. In my case, they asked for references of people who bought my products, and even people who asked for a refund. It’s good to know they check this out before they admit you.
The system also sends an email to you every time a visitor clicks on the BBB logo to verify your status. I get dozens every day so I know people are checking it out.
The reason it works so well is obvious. BBB is one of the few logos that is recognized by almost everyone, and seeing it gives people a better feeling that they can trust you. You can’t overemphasize the importance of trust when doing business online. Visit the Better Business Bureau for more info on joining.
Ideas anyone?
February 12th, 2007 at 2:25 am
Without a doubt, BBB does assist building trust, and, as you so correctly say, trust is vital when running an internet business. Unfortnately, BBB only applies to the USA and Canada and I’m not aware of any International or Global equivalent. Anyone help on this?
February 19th, 2007 at 7:12 pm
One I’ve seen that has gotten results in split testing is http://www.HonestEsite.com. Check that one out and give it a test.
Jeff
January 4th, 2010 at 8:08 am
Often we forget the little guy, the SMB, in our discussions of the comings and goings of the Internet marketing industry. Sure there are times like this when a report surfaces talking about their issues and concerns but, for the most part, we like to talk about big brands and how they do the Internet marketing thing well or not so well.
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