FTC regs on Testimonials
I’ve been doing some research lately on U.S. legal requirements for using testimonials in your marketing.
Everyone should be familiar with these FTC guidelines.
There are some important requirements for testimonials that I see violated all the time.
Read the relevant info, especially DotCom Disclosures, found here:
Also read this document specific to testimonials/endorsements:
And this overall FTC Guideline on Rules of the Road for Advertising and Marketing on the Internet
FTC Rules of the Road.
Remember that ignorance of the law is no excuse. It is your duty to know these laws and follow them. You don’t want trouble with the FTC.
April 8th, 2008 at 6:44 pm
Thanks for this info…the FTC pages are loaded with valuable information. And you are absolutely right — it’s our duty to be familiar with these laws. I plan to refer to these sites often.
July 15th, 2008 at 3:09 pm
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