I’ve been doing some research lately on U.S. legal requirements for using testimonials in your marketing.

Everyone should be familiar with these FTC guidelines.

There are some important requirements for testimonials that I see violated all the time.

Read the relevant info, especially DotCom Disclosures, found here:

FTC Information Page.

Also read this document specific to testimonials/endorsements:

FTC Testimonial Page.

And this overall FTC Guideline on Rules of the Road for Advertising and Marketing on the Internet

FTC Rules of the Road.
Remember that ignorance of the law is no excuse. It is your duty to know these laws and follow them. You don’t want trouble with the FTC.

This entry was posted on Friday, March 14th, 2008 at 8:53 am and is filed under Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.