Is Your Niche A Stadium or a Parade?
Monday, July 21st, 2008
Is your niche a stadium or a parade? The answer should have a lot to do with how you market your product.
What do I mean by this question?
When most marketers think of their niche market, they unconsciously think of a stadium metaphor: a huge crowd of people they can potentially sell to.
But in fact, […]
