High Tech Marketing Blog

Is your niche a stadium or a parade? The answer should have a lot to do with how you market your product.

What do I mean by this question?

When most marketers think of their niche market, they unconsciously think of a stadium metaphor: a huge crowd of people they can potentially sell to.

But in fact, most niche markets are more similar to a parade metaphor. This means a constant stream of potential customers vs the one-shot deal of a stadium.

Parade marketing should be built for the long haul, whereas stadium marketing is typically limited by time or circumstances. You can do well with either, but there are some important differences.

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