If you have people pix on your site…
Nov.12, 2008 in
Marketing
If you have photos of people on your sales or opt-in pages, look at their eyes. I just saw a very interesting eye-tracking study which showed that where the model is looking dramatically affected a reader’s attention on the headline.
The short take-away is: get a photo of the model so it looks like they are looking at your headline, NOT at the reader.
What about you? What are your thoughts on this subject?
November 13th, 2008 at 9:49 am
Looks like useful info for a opt-in page design.