Goodbye PC Magazine, Hello Niches
Goodbye PC Magazine.
Yesterday I received the last print edition of PC Magazine, which I had I started reading shortly after it was first published in 1982.
PC Magazine was one of the best places to learn about PCs, software and accessories. They have great articles on technology, user tips, software reviews, etc.
At one point the magazine had over 600 pages. This last issue in my hands has 98.
PC Magazine will still publish in an online version, but I’ll miss the print edition. I feel like I grew up with it.
I wonder if PC Magazine was a victim of its own trend toward covering the general industry, with more articles on cell phones, gadgets, MP3 players and the like along with a trend to commoditization of PC equipment.
I find it interesting that a huge publishing company like Ziff Davis is closing a venerable print edition like PC Mag when individuals like Yanik Silver, Mike Filsaime and Andy Jenkins & Brad Fallon have all successfully introduced print editions of newsletters targeting the online marketing world.
Seems there’s a lot to be said for a tightly focused niche.
Do you agree or disagree?
January 6th, 2009 at 12:19 am
I think people are so overwhelmed with information, they can usually find it on the Internet somewhere and people lost interest. Perhaps they should be more focused into a niche like you, Mike, Andy and Brad to name a few.
March 17th, 2009 at 12:18 pm
Trying to find a good Niche has been a on going problem… Yes the printed matrial stuff is a dieing Internet is becoming the king…
Reg B.
http://www.demandmovies.net