High Tech Marketing Blog

Internet Marketing Ideas, Tactics and Technology

Entries for January, 2009

The “Risk Reduction” Sales Technique Boosts Profits

Jan.29, 2009 in Marketing 2 Comments

One of the most important parts of creating a
strong offer is risk reduction. And the higher
the price, the stronger the risk reduction
component must be.
You’ll find a good example of that here:
http://CBmall.com/detail/lower-risk
A strong risk reduction may include:
* Money Back Guarantee
A 30, 45, 60 or 90 day guarantee is pretty
ho-hum these days for many products. But still
important.
* [...]

Use JingProject for free video screen capture

Jan.04, 2009 in Marketing 3 Comments

Techsmith, the guys who develop Camtasia, have a great free service called JingProject. It lets you do quick screen captures, both still and video, and it hosts them for free.
This makes it very easy to do a quick video and easily share it. The free account gives you 2 gig [...]

  

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Here I share ideas, techniques, tactics and resources from the trenches of internet marketing. Note: I am an affiliate marketer and may be compensated if you buy products from clicking links in this blog. I look forward to hearing from you!