High Tech Marketing Blog

According to a recent Advertising Age Article Read here Microsoft plans to spend between $80 and $100 million on an ad campaign slated to start in June of 09. The idea is to boost Microsoft’s search share up from the paltry 8.2% of all consumer searches as measured between February 2008 to February 2009. During the same period, Google grew its share 7% to 63.3%, and Yahoo was up 5% to 20.6% share, according to ComScore.

What does that mean to you? If you can do some SEO to help out your results on MSN search – now would be a good time to plan ahead. If you haven’t advertised there, it might also be a good time to experiment so you can benefit when the ad budget kicks in.

Will advertising pull Microsoft out of the cellar?

That remains to be seen, but Microsoft is betting $100 million that it will. Probably not a bad idea to make some plans to capitalize on that.

If you think of anything I left out of this post, please feel free to put that on the comment.