Marketing eMail Open Rate Increases 18% vs 2008

Oct.12, 2009 in Marketing

Direct marketing powerhouse Epsilon completed a study of over 6.5 million marketing emails for over 200 clients and reported that open rates have increased over 18% year over year for the second quarter. That’s good news for those of us doing email marketing as more prospects are reading emails.

Read full story in DMNews

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Marketing eMail Open Rate Increases 18% vs 2008

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