High Tech Marketing Blog

According to industry trade publication Advertising Age, Google is getting tough on advertisers promoting scams through their adwords service. While Google has always had some policing in effect, and has banned many users, the enforcement was sometimes hit or miss and subject to delays that resulted in many consumers being duped.

Now Google has unleashed new technology that not only instantly bans the ad – but it also bans all other adwords accounts associated with that person or business – and makes it almost impossible for the same party to sign up for another account.

This is great news for all legitimate advertisers who can now compete on a more even footing with those who cheat.

Many times, through the use of these sketchy tactics, scam advertisers end up far more profitable than those who play by the rules (kind of like bank robbers). This drives up adwords costs to legit businesses trying to compete in the same niches.

With the new crackdown, these scammers will have to work much harder to launch their spyware and scams, and consumers and ethical advertisers will be better off for it.

See Advertising Age article here.