High Tech Marketing Blog

I don’t know about you, but I have gigabytes of marketing eBooks and videos on my computers.

It seems like every week I acquire another eBook about some business tactic. I go through them pretty fast now, but it seems there are always at least a few good takeaways in each of them.

Now, with many of the higher end marketing courses being delivered as videos, there’s even more to keep track of.

I found I would read an eBook or watch a video course, get excited by some of the things I learned, and then promptly forget about it – or even worse, I would remember the basics of a tactic, but forget exactly where I learned it.

I finally got organized with a free tool that helps me keep track of the important things I learn in all this educational material.

I use a tool called Evernote.

You can download a free version at:

http://www.evernote.com

(If you really love Evernote and start using it a lot, you can upgrade to a paid version, but most people won’t need that.)

Evernote is a free-form notes tool that lets you create and edit notes in the form of text, screen shots, audio notes and more. You can even twitter yourself a note.

A few things make Evernote really cool.

One is that your data is saved “in the cloud” which means it is on Evernote’s servers and not your own PC.

That means it is accessible from anywhere, and from many different devices.

There are Evernote apps for Windows, Mac, iPhone, Android and Blackberry. I can create and save a note on my PC, and view it later on my Android phone in another country!

Evernote has a strong search feature, and you can tag notes with keywords to help you easily find information later.

I find myself using Evernote for a lot of things besides marketing notes. For example, if I order a wine I really like when I’m at a restaurant, I can jot a quick note in my “Wines” note so I remember to buy a bottle when I’m at the wine store.

When I am watching a video, I can do a quick screen capture and store that part of the video directly into Evernote. This can be very helpful for “how to” videos.

You can also copy entire web sites, which is great for creating “swipe file” of ideas for later use.

What useful tools are you using?