Comments on: Stupid marketing mistake – check it out

By: Tweets that mention Stupid marketing mistake - check it out - -- Topsy.com

Tweets that mention Stupid marketing mistake - check it out - -- Topsy.com — Mon, 10 May 2010 12:32:09 +0000

[...] This post was mentioned on Twitter by Steve L. Vernon. Steve L. Vernon said: Stupid marketing mistake – check it out – http://hightechmarketing.com/blog/2010/04/14/stupid-marketing-mistake-check-it-out/ [...]

By: Mike Broadway

Mike Broadway — Tue, 04 May 2010 19:51:46 +0000

Jeff,

I couldn’t agree more. The one thing you have to remember is that Macy’s is not a local store. It is a department store which means it has a corporate office. Their operating procedures are required to be consistent with all stores. So, who is making all the decisions for customer service, marketing and advertising.

Yeah, it seems that person is still stuck in the “Old Ways”. Why hasn’t Macy’s embraced social networking sites for market shares? Is Macy’s still trying to survive on name recognition alone?

By: Ralph Goodwin

Ralph Goodwin — Sat, 24 Apr 2010 16:55:27 +0000

Thanks Jeff, powerful stuff! Yours is one of the few sources I can always count on for helpful, effective information…

Great idea also Robinoz…

By: Robinoz

Robinoz — Sat, 17 Apr 2010 23:05:00 +0000

It could be a poor marketing tactic provided people are happy to provide their email address … many aren’t these days. I have a junk mail email address to which I direct these types of signups … that way I can choose when I visit it and delete it if it gets really bad.

On another note, I make a substantial part of my income by finding sites with poor spelling, grammar and other things and then offering to fix them up. For a fee. This is the type of opportunity that someone could use by asking Macy’s if they could work at improving their customer sign up performance. There are opportunities everywhere.

By: Creative Media Marketing

Creative Media Marketing — Thu, 15 Apr 2010 22:22:44 +0000

Jeff,

this is a great article. Many of the points are extemely valuable. Many marketers don’t realize how easy it is to do this with local business.

There is one issue with the Aweber tactic you describe above. I have done this for many clients as well. BUT Aweber will disable your form after do many submissions from the same IP.

I have had to deal with Aweber customer support re this issue.

Their main workaround was to continue to get clients to fill form at store or immediately put into Aweber at the point of sale. This system works well for most clients and a work around to Aweber IP issue.

Warm regards,

James Rivers

By: Jeff

Jeff — Thu, 15 Apr 2010 16:49:44 +0000

Kurt – I don’t think there is anything you can buy yet. I would opt-in, watch the videos, and decide if whatever they end up offering is right for you.

I do know the people behind the video. Mike Koenigs has been very successful with traffic Geyser, a video distribution tool. Having met him, I also know he is one very sharp guy.

Cheryl, Thanks for your perspective. Can’t forget that there are many people who prefer a personal phone call to an email. Sounds like the manager at your Macy’s is following up. Good for them!

Jeff

By: Kurt Pedersen

Kurt Pedersen — Thu, 15 Apr 2010 15:29:23 +0000

I always find something useful on your website, and often get e-mails who contain interesting stuff.
Your way of approaching people, (me) getting their attention, is a pleasant one. I can`t remember receiving an e-mail from you where you instantly try to sell something, instead you are giving/searing a lot of great stuff.
The last e-mail from you with words like:
__ I’ve been reading about internet marketing for a while.

__ I want to earn an income online, but don’t have the right idea yet.

__ I always seem to know more about internet marketing than anyone else I talk to.

__ I know what these are: SEO, autoresponder, backlinks, WordPress, PPC

__ I like to help people.

__ I want to work for myself.

__ I need to pick a direction for online marketing and go there – I’m just not sure where to go.
I can put a mark on all of this.
Where do I sign up, and how much do I have to pay?
Kurt Pedersen

By: Jeffrey Synk

Jeffrey Synk — Thu, 15 Apr 2010 11:21:43 +0000

Jeff,

As always good reminders! It is important to know what your options are, implement them, and see what works best in your marketing area.

Thanks for the reminders!

Regards,

Jeffrey

P.S. Sorry you got stuck shopping for perfume. I empathize.

By: Adrian Ling

Adrian Ling — Thu, 15 Apr 2010 09:58:29 +0000

Hey Jeff,

I think this is an excellent idea! Thanks for sharing

Btw, I’ve sent an email with some ideas to you (replied to a very old email – June 2008) – not sure if that email addy is still valid though.

Best regards,
Adrian

By: Cheryl Gonzalez

Cheryl Gonzalez — Thu, 15 Apr 2010 05:58:57 +0000

I regularly get calls from Macy’s…and yes, I put my name on their list…and NO I do NOT want to give them my email address and wouldn’t IF they asked.

The phone call allows me to ask if what I’m interested in is included in whatever special they have. NOT interested in reading MORE promos,

I had a call just last month. It actually got me into the store, too. AND I’m an avid online shopper.

Also, I never, ever, ever give my cell to a business…do not want text messages either.

Call me old fashioned but if I’n going to do business I want to do it personally and not by getting bombarded in messages.